A very special case study: KFC, Lays, Kurkure come together to serve their customer base
- Jan 7, 2022
- 1 min read
Updated: Feb 11, 2022
Campaign: #KurkureKhaoKFCPao
Model: Barter and Payout
About the campaign
In this case study, we'll not only go through the benefits of influencers marketing and the brand brief but also, try to develop a brand new way of approaching wide-scale marketing. Let's dive into the details of how KFC, Lays and Kurkure collaborated in a limited marketing budget and still were able to market themselves to thousands of people. All 3 brands tapped into each other's customer base and leveraged influencers marketing to achieve their desired goal.
Strategy
We connected with the relevant content creators having the maximum engagement, creative profiles, and unique style. Once the list of influencers was finalized, we organized a group of bloggers' meet at the KFC outlet in Dhaka, Bangladesh. Each influencer’s transportation cost and meal cost was covered by us, including the promotion cost of each post that went live.
After the delivery was made, we individually connected with each of them for feedback and got all the deliverables done in record time.
Delighted by the consumer response, PepsiCo Country Manager (Bangladesh, Sri Lanka & Nepal) Pranav Mehta said, "At PepsiCo, we aim to create more smiles with every bite by bringing unique snacking experiences that match the requirements of our constantly evolving customers. We are thrilled to partner with KFC to bring this one-of-a-kind promotional offer, with their world-favorite fried chicken, which not only intensifies consumer engagement but also enhances brand love. We look forward to making our consumer's snacking journey more rewarding through this innovative offer and spreading more joy amongst them."
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