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The Lay's #PaperThinWaferThin #TheThinPossibleChip Challenge...Influencer Marketing At Its Best
Objective Promoting a new product range, can be quite a task for most brands out there. This case study showcases how Lays India launched...
1 min read


Lays appreciates COVID heroes and inspires millions with its influencers marketing strategy
Campaign - #Heartwork Model - Barter Objective Lays launched the campaign 'Heartwork' to recognize the efforts of people who performed...
2 min read


How did Lay’s drive its campaign with 1300 influencers?
Campaign - #SmileDekeDekho Model - Barter Objective Through ‘Smile, Deke Dekho’ Lay’s has been giving its staid packaging a quirky look...
1 min read


How Yashraj Mukhate's Jingle Received Million Views (Pepsi Collab)
Campaign - #Pepsiaurbhizyadarefreshinghai Model - Barter Objective Pepsi's latest campaign #Pepsiaurbhizyadarefreshinghai featuring...
1 min read


Sara Ali Khan, Shraddha Kapoor & hundreds of content creators spreading PositiVEETy on the internet
Campaign - #MeTimeForPositiVEETy Model - Barter About the campaign Veet launched its campaign #MeTimeForPositiVEETy where Sara Ali Khan...
2 min read


Future of Digital Marketing: Learn from Dettol's influencers marketing case study.
Campaign - #DettolSalutes Model - Barter Objective Dettol's Campaign #DettolSalutes was launched to salute the protectors such as...
1 min read


Indian Influencers are in a RELATIONCHIP with Lays!
Campaign : #MyLaysRelationchip Model: Barter Objective: Continuing the brand’s streak of bringing "flavourful innovations’ to consumers,...
1 min read


7UP's marketing strategy is a perfect example to prove the effectiveness of influencers marketing
Campaign: #PujowithFido Model: Barter About the campaign 7 up released limited & special edition celebration bottles during the festival...
1 min read


How Pepsi Made Everyone Join The Money Heist Party On Instagram!
Campaign #PepsiMoneyHesitParty Model: Barter About the campaign In a one-of-its-kind cross-branding marketing strategy, Pepsi tied up...
1 min read


How Kurkure took social media by storm & saved on its marketing cost with Influencers
Campaign : #AbLagaMasala Model: Barter About the campaign During the past few months, boredom has crept on us in every way. With the...
1 min read
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