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Is working with celebrity influencers worth it? Let's find out
Type - Barter Camapign - #LiptonHoli About the campaign Lipton surely knows how to blend in colors with the refreshing taste of Lipton...
1 min read
Flamin' Hot Campaign For A Flamin' Hot Product Launch #Lays
Type: Paid Campaign Name: #LaysSizzlinHot About The Campaign “The new Lay’s Sizzlin’ Hot Campaign is all about promoting the new range of...
1 min read
One-of-a-kind Campaign: Use of Augmented Reality & Social Media by Doritos
Type - Barter Campaign- #ForTheBold Hashtags used - #TeamHeart #TeamSmart #BoldChoice #ForTheBold Objective With gen Z audiences are...
1 min read
How Sting Electrified that entire Internet #EnergyBoleTohSting
Type - Barter Campaign - #StingBoleTohEnergy Objective Sting launched a quirky TVC featuring the most energetic personality in Bollywood...
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Influencer Marketing Case Study : #LaysKhol Campaign
Type - Barter Campaign - #LaysKhol Objective Entertaining and Building a connection with influencers the audience by reaching out to 2500...
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KurkurexMasala Campaign promoted by Influencers
Type- Barter Campaign Name - Kurkure Masaba Objective Kurkure unveiled a special, limited-edition festive hamper, exclusively curated by...
1 min read
The Lay's #PaperThinWaferThin #TheThinPossibleChip Challenge...Influencer Marketing At Its Best
Objective Promoting a new product range, can be quite a task for most brands out there. This case study showcases how Lays India launched...
1 min read
Lays appreciates COVID heroes and inspires millions with its influencers marketing strategy
Campaign - #Heartwork Model - Barter Objective Lays launched the campaign 'Heartwork' to recognize the efforts of people who performed...
2 min read
How did Lay’s drive its campaign with 1300 influencers?
Campaign - #SmileDekeDekho Model - Barter Objective Through ‘Smile, Deke Dekho’ Lay’s has been giving its staid packaging a quirky look...
1 min read
How Yashraj Mukhate's Jingle Received Million Views (Pepsi Collab)
Campaign - #Pepsiaurbhizyadarefreshinghai Model - Barter Objective Pepsi's latest campaign #Pepsiaurbhizyadarefreshinghai featuring...
1 min read
Gatorade's social media marketing squad now includes influencers. Case Study | Influencers Marketing
Campaign - #WorkoutFromHome Model - Payout Objective The objective of this campaign was to show how daily household items can become a...
1 min read
Sara Ali Khan, Shraddha Kapoor & hundreds of content creators spreading PositiVEETy on the internet
Campaign - #MeTimeForPositiVEETy Model - Barter About the campaign Veet launched its campaign #MeTimeForPositiVEETy where Sara Ali Khan...
2 min read
Nivea on a journey to empower influencers in India with its new digital campaign
Campaign : #NiveaSoftFreshBatch Model: Payout Objective Nivea launched its campaign with the aim to discover and empower India’s budding...
1 min read
Future of Digital Marketing: Learn from Dettol's influencers marketing case study.
Campaign - #DettolSalutes Model - Barter Objective Dettol's Campaign #DettolSalutes was launched to salute the protectors such as...
1 min read
Indian Influencers are in a RELATIONCHIP with Lays!
Campaign : #MyLaysRelationchip Model: Barter Objective: Continuing the brand’s streak of bringing "flavourful innovations’ to consumers,...
1 min read
7UP's marketing strategy is a perfect example to prove the effectiveness of influencers marketing
Campaign: #PujowithFido Model: Barter About the campaign 7 up released limited & special edition celebration bottles during the festival...
1 min read
Quaker Making India Healthier, Happier and Fitter with the help of Influencer Marketing
Campaign: #BeTheRealFit Model: Payout Objective The objective of this campaign was to amplify the #BeTheRealFit #FuelForTheRealFit...
1 min read
Influencer Marketing example: How Doritos tapped influencers marketing to amplify their campaign
Campaign: #YehLoMeraNumber Mode: Payout Objective The objective of this campaign was to amplify the #ForTheBold#YehLoMeraNumber campaign...
1 min read
A very special case study: KFC, Lays, Kurkure come together to serve their customer base
Campaign: #KurkureKhaoKFCPao Model: Barter and Payout About the campaign In this case study, we'll not only go through the benefits of...
1 min read
How Pepsi Made Everyone Join The Money Heist Party On Instagram!
Campaign #PepsiMoneyHesitParty Model: Barter About the campaign In a one-of-its-kind cross-branding marketing strategy, Pepsi tied up...
1 min read
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