Influencer Marketing Case Study : #LaysKhol Campaign

Type - Barter

Campaign - #LaysKhol

Objective

Entertaining and Building a connection with influencers the audience by reaching out to 2500 influencers from the #LaysKhol Campaign. LAY’S continued the trend by introducing LAY’S#KHOL special packs to the extended LAY’S family securing reach, awareness, engagement, and brand love.

Furthermore, the idea was to ensure every corner of India learned of the LAY’S #KHOL campaign through multiple social media posts that showered love for the brand.

Over the last few months, long video calls, online gaming sessions and virtual movie nights have become the new form of entertainment and fun with your gang of friends. What ensures that we stay entertained, connected, and have an answer to every question? … Data - Keeping this in mind, we would like to share with you PepsiCo India’s latest initiative - offering Airtel prepaid users up to 2 GB free data on the purchase of their favorite pack of LAY’S!

Strategy

Geek reached out to over 2000 influencers. Our team undertook the work of strategizing, packaging, printing, shipping, and influencers management.

• Reached out to 2500 influencers.

• 80% of influencers organically posted on Instagram.

• On average, each influencer did 1 Instagram post and 2-3 stories

• Many made videos and reels

• Many posted on other platforms like Facebook, Twitter etc

• All influencers loved the campaign thought of amazing riddles & funny one-liners.

• Influencers were elated to receive a repost from the brand handle.

• Corrugated boxes helped provide extra protection during mass delivery.

• Everyone followed the brief appropriately

• Lots of fan engagement came.

• Airtel 2GB free data partnership was highly appreciated.