Is working with celebrity influencers worth it? Let's find out

Type - Barter

Camapign - #LiptonHoli

About the campaign

Lipton surely knows how to blend in colors with the refreshing taste of Lipton Ice tea. We at @geekanimals were utterly delighted to partner with Lipton to promote their Holi campaign with premium influencers and celebrities on Instagram! The agenda of the campaign was to make people associate Holi celebrations with Lipton Ice tea.

Strategy

Most people follow influential celebrities on Instagram and try to copy their style of celebration, lifestyle, and living. When you want to plant a seed in people's minds, the best way is to make it happen through people whom they trust and adore. Geek reached out to celebrities who were experts in their respective fields and had an insanely large fan following. Over 30 celebs promoted Lipton's Holi hamper on their stories.

Result

We achieved breakthrough digital reach and cost savings that were practically unheard of. Check out some of the stats below and see for yourself.

Here's a highlight from Lipton's Instagram page