Flamin' Hot Campaign For A Flamin' Hot Product Launch #Lays
- Apr 1, 2022
- 1 min read
Type: Paid
Campaign Name: #LaysSizzlinHot
About The Campaign
“The new Lay’s Sizzlin’ Hot Campaign is all about promoting the new range of chips, so spicy that it gives people an unforgettable experience! The mischievous spiciness of the Sizzlin’ Hot chip was brought alive by the fresh pairing of Radhika Madan & Ranbir Kapoor in the campaign TVC. The audience loved watching the spicy chemistry between the duo and made everyone reach out to their nearest store for the newly launched pack!
The Objective
The objective of the campaign was to launch the new range of chips under the "Lays Sizzlin' Hot platform in India. To reach all the spice-loving audiences in the country and introduce the spiciest chips in the country, Lays had to take the internet and media by storm.
Strategy
Geek animals strategized and executed the Influencers' Marketing campaign for the launch of this new product. Hundreds of Influencers working with Geek enrolled to participate in the Lays campaign enthusiastically. The latest TVC featuring Ranbir Kapoor was reposted by content creators on their Instagram pages, giving the campaign the reach and engagement it deserved! The campaign was launched with ease, meeting the timely delivery expectations of our clients.
Total Unique Influencers | 200 |
Total Number of IG Posts/Reels | 200 |
Total Combined Followers | 8232698 |
Anshul Khanna, Senior Director and Category Head – Foods, PepsiCo India, said, “The Indian audience has a strong affinity towards spicy-hot snack offerings. Based on this insight, we have forayed into the ‘chilli’ flavour category and launched Lay’s Sizzlin’ Hot which is a part of our globally hit platform – Lay’s Flamin’ Hot.”
Comments