Gatorade's social media marketing squad now includes influencers. Case Study | Influencers Marketing

Campaign - #WorkoutFromHome

Model - Payout

Objective

The objective of this campaign was to show how daily household items can become a part of one’s daily ‘Workout-From-Home’ routine. PV Sindhi, the brand ambassador posted a video on her Instagram profile and the brand needed others to participate in the discussion as well. And what better way to include influencers marketing in the digital strategy? This is an effective way to go viral on Instagram and reach out to your target audience by working with influencers from the right category.

Challenge

Small and restricted budget of 1L.

Strategy

Geek reached out to 100+ Instagram creators to partner with us for this campaign, in which the best were chosen from sports, fitness, yoga, travel & lifestyle genres.

Speaking about the film, Sindhu said, “Given the unprecedented times we are living in, with all of us grappling to understand what the “new” normal is, it is easy to let our own wellbeing take a back seat. There is no substitute for hard work"