Quaker Making India Healthier, Happier and Fitter with the help of Influencer Marketing
- Jan 11, 2022
- 1 min read
Updated: Feb 11, 2022
Campaign: #BeTheRealFit
Model: Payout
Objective
The objective of this campaign was to amplify the #BeTheRealFit #FuelForTheRealFit campaign by Quaker India in association with Ritika Samaddar, one of the top nutritionists of India in the digital space spreading awareness about immunity and lifestyle.
Influencers campaign was aimed to increase engagements of the brand and the campaign.
Strategy
As part of the campaign, 18 influencers were finalized from the health and fitness niche having a huge following of people enthusiastic about nutrition. All of them reposted the #BeTheRealFit video helping us spread awareness about the health survey conducted by Quaker India.
These hand-picked creators had a following ranging from 10k - 1.1M
These were not just any creators but people whose health and fitness recommendations are passed along through social media to hundreds of thousands of followers. It was a great idea for Quaker India to be a part of the success of these Instagrammers who already have something to share related to their product and idea.
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