Nivea on a journey to empower influencers in India with its new digital campaign

Campaign : #NiveaSoftFreshBatch

Model: Payout

Objective

Nivea launched its campaign with the aim to discover and empower India’s budding influencers from every walk of life, the #NiveaSoftFreshBatch 2021 platform helped them kickstart their content creation journey with access to resources, master classes, and year-long brand collaboration. If you want to know more about influencers marketing, what better way to learn from one of the best influencer marketing agency in India Geek Creative Agency

Challenge

The main challenge for Nivea was to reach to the right bloggers who could not only generate a good amount of engagement but also produce good quality content for their brand.

Strategy

Geek worked with over 150 influencers and content creators to participate in the campaign, making sure we reach amazing levels of engagement and impressions. Check out a detailed case study by clicking on "Read Full Case Study" below

Ajay Simha, Marketing Director, Nivea India, said, “Today’s Gen Z consumers are very passionate about digital content creation. All they strive for is some guidance, resources and a platform to kickstart their journey. As a truly caring brand that cares beyond the skin, we aim to provide the right care and mentorship for the future generation of content creators. With our vision to be emerging India’s most loved skincare brand, Nivea Soft Fresh Batch is one of our many initiatives to engage even more meaningfully with college students across India.”

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