How Sting Electrified that entire Internet #EnergyBoleTohSting
- Mar 22, 2022
- 1 min read
Updated: Apr 1, 2022
Type - Barter
Campaign - #StingBoleTohEnergy
Objective
Sting launched a quirky TVC featuring the most energetic personality in Bollywood "Akshay Kumar". The objective of the campaign was to expand the brand’s footprint, engage the youth and encourage audiences to maximize each moment that they live.
About the ad
The ad showcases the actor in good spirits buying a bottle of the energy drink in a market when the exchange at the shop is interrupted with a loud noise. The camera turns towards a larger-than-life gorilla stomping its way towards the city. With chaos spreading and the public rushing for cover, a girl cheekily approaches the actor amid the madness and requests him to click a photo of her with the gorilla. The actor makes the most of the moment by carrying her on his back and races up to the top of the building in a bid to catch the gorilla’s face for the picture. Impressed by his quick thinking, the girl ends up taking a selfie with the actor and the gorilla.
Strategy
Geek reached out to over 700 influencers. Our team undertook the work of strategizing, packaging, printing, shipping, and influencers management.
Reached out to 700 influencers.
83% of influencers organically posted on Instagram.
On an average each influencer did 1 Instagram post and 1 story.
Vineet Sharma, category director for Mountain Dew & Sting at the soft drink conglomerate said, “We are thrilled to unveil our first-ever television campaign with the actor. The film is an interesting and fun take on electrifying moments and we are confident that it will resonate strongly with our younger consumers across the country."
Comments