How did Lay’s drive its campaign with 1300 influencers?

Campaign - #SmileDekeDekho

Model - Barter

smile with lays campaign

smile deke dekho campaign

smile deke dekho lays campaign

smile with lays campaign

influencer marketing lays

influencer marketing lays

Objective

Through ‘Smile, Deke Dekho’ Lay’s has been giving its staid packaging a quirky look to showcase how a smile can universally connect and convey a mood or emotion effortlessly. As a part of the strategy, Lay’s customized the packs for more than 350 influencers, sharing with them specially curated packs with their own smiles. This is a detailed case study where you will see the benefits of hiring an influencers marketing agency as it allows a brand to not only reach a big number of people but also, effortlessly manage thousands of influencers at once.

Strategy

Geek reached out to thousands of influencers from its database and finalized 1300 influencers who were best suited for the campaign. The lays hamper was shipped to each one of them and timely delivery was managed by Geek. Influencers' promotion gave lays the much-needed push it needed to make #SmileDekeDekho an impactful campaign. Refer below to the influencers profile and the ROI

Lays claimed to have grown over 18% during the period of the campaign and received a whopping 200 million impressions. Read more here - https://www.adgully.com/lay-s-smile-deke-dekho-influencer-outreach-gets-over-200-mn-impressions-91027.html