How Yashraj Mukhate's Jingle Received Million Views (Pepsi Collab)
- Jan 12, 2022
- 1 min read
Updated: Apr 28, 2022
Campaign - #Pepsiaurbhizyadarefreshinghai
Model - Barter
Objective
Pepsi's latest campaign #Pepsiaurbhizyadarefreshinghai featuring Salman Khan involved hundreds of influencers dancing to the beats of the new rhythm with lyrics that don't leave your mind so soon! Over 1100+ Influencers working with Geek participated in the campaign to create a buzz across all digital channels. The results were truly mind-boggling and the hashtag was used over 6 times our original target! #WhattayGarmi #WhattayRefreshingPepsi #HarGhoontMeinSwag #aaaah
Challenges
Pepsi had come up with a song that was sure to get people hooked but the major challenge was to reach millions of people who would not just appreciate the campaign but also, will respond to the ad by adding their own uniqueness. What better way to involve Indian content creators?
Strategy
Over 1100+ Influencers working with Geek participated in the campaign to create a buzz across all digital channels. The results were truly mind-boggling and the hashtag was used over 6 times our original target!
Total Influencers | 1100+ |
Average Age Of Influencers | 25 Years |
Location of the Influencers | Delhi, Maharashtra, Karnataka, Gujrat, Rajasthan, West Bengal, UP |
Category | Lifestyle, Fashion, Food, Entertainment |
Total Followers | 15 Million |
Total Hashtag Usage | 4500+ |
Total Reach | 100 Million |
Average Engagement | 17% |
"Pepsi successfully established it's campaign Pepsi's Aur Bhi Zyada Refreshing 's proposition by getting the audience to groove to Yash Raaj Mukhate's foot-tapping jingle,
commissioned by PepsiCo India. Asking users to showcase their dance moves on the jingle created by famous singer-composer Yashraj Mukhate, this challenge garnered a massive 2.4Bn views making it a roaring success for the brand, which led to the initiation of the second challenge." - Covered by a famous media house. Read full article here : https://www.marketingmind.in/pepsi-collaborates-with-yashraj-mukhate-to-promote-their-refreshing-campaign/
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