The Lay's #PaperThinWaferThin #TheThinPossibleChip Challenge...Influencer Marketing At Its Best
- Jan 24, 2022
- 1 min read
Updated: Mar 23, 2022
Objective
Promoting a new product range, can be quite a task for most brands out there. This case study showcases how Lays India launched their Wafer style chips with 3 new flavours in the most MAGICAL way possible. The objective of the campaign was to playfully involve as many content creators as possible to make this one of the most innovative marketing campaigns ever launched in the country. Geek is more than happy to be a part of Lays marketing campaign, yet again! Thousands of reels and stories have been posted so far... Do check out some of our favourite reels posted by the influencers.
Strategy
At the heart of every great show are the characters who bring it to life. Involving influencer marketing to the digital marketing strategy, was truly the right decision made by Lays. Our army of influencers filled everyone's Instagram feed with lays MAGIC!
The new Lays Waffers were promoted by over 2300+ influencers that turned magicians within a week by lays and geek. All of them posting reels and multiple stories!
Lays curated a special hamper for each influencer including the 3 new flavors and a T-shirt. All content creators unwrapped their own waffling experience & showed off their magic skills. The playful attitude of each influencer was as entertaining as it can get.
Results
Total Unique Influencers | 2376 |
Total number of IG Post/Story/Reels | 4780 |
Total number of IG Posts | 689 |
Total number of IG Story | 2400 |
Total number of IG Reels | 1691 |
Total Followers Combined | 309.5 Mn |
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