7UP's marketing strategy is a perfect example to prove the effectiveness of influencers marketing
- Jan 12, 2022
- 1 min read
Updated: Feb 11, 2022
Campaign: #PujowithFido
Model: Barter
About the campaign
7 up released limited & special edition celebration bottles during the festival season featuring their mascot Fido Dido. #PujowithFido.
All bottles and Cans came with a QR code allowing allowed consumers to download a fun and entertaining video featuring brand mascot Fido in an all-new avatar, spreading Pujo vibes all around.
Strategy
Geek's strategy was to get the Indian content creators to join the festive celebration with 7up! Each content creator was sent the special edition 7UP gift hamper which was widely promoted by all of them. This helped the brand get excellent engagement during the festive season... more than any other close competitor in the market.
Naseeb Puri, Senior Brand Marketing Director, Flavors, PepsiCo India, said, “Pujo, as we all know, is a time that marks the victory of good over evil, a time for festivities & fresh thinking. With 7UP and Fido Dido, we wanted to participate in this rich culture and celebrate the vibrant spirit of Bengal. With our limited edition 7UP festive packs, we’ve tried to capture the Pujo vibe & do our part in adding further freshness to the festive celebrations this year”
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