Future of Digital Marketing: Learn from Dettol's influencers marketing case study.

Jan 12, 2022
1 min read

Updated: Feb 11, 2022

Campaign - #DettolSalutes

Model - Barter

Objective

Dettol's Campaign #DettolSalutes was launched to salute the protectors such as doctors, nurses, emergency workers who took up extraordinary action during the challenges COVID times. Dettol got the internet flooded with its influencers marketing campaign with hundreds of influencers from GEEK shared special edition dettol packs. This case study will serve you well as an influencers marketing guide if you're new to it.

Strategy

Over 5000+ content creators and influencers working with GEEK helped the brand achieve its objective and got the country talking about the heroes that deserve nothing but appreciation and respect.

“During the second wave, the hope as a feeling had gotten subdued. It was replaced by panic, fear, and a sense of hopelessness. We realized that the positive actions or support of others around us has given people hope and decided to tell these stories,” Dilen Gandhi, regional marketing director, South Asia – Health and Nutrition, Reckitt