Indian Influencers are in a RELATIONCHIP with Lays!
- Jan 12, 2022
- 1 min read
Updated: Feb 11, 2022
Campaign : #MyLaysRelationchip
Model: Barter
Objective:
Continuing the brand’s streak of bringing "flavourful innovations’ to consumers, Lays launched new variants during Valentine’s Season in 2021. The latest launch was brought to life through a robust, unique campaign - ‘#MyLaysRelationchip
Strategy
2900 influencers who are now part of Lay’s family, got a special hamper with the new lip-smacking limited-time flavors. Everyone shared their "relationchip status’ with their followers, friends, and family using this fun hamper! The hamper contained a unique tray along with some cue cards that showcased how to can take the perfect shot and share your 'relationchip status’ with the world using the new Lay’s Herby Crush and Lay’s Cheesy Love.
Sharing her thoughts, Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India remarked, “After delighting our consumers with the launch of Lay’s Herby Crush and Lay’s Cheesy Love, we were further encouraged to curate a memorable experience leading up to Valentine’s Day. The youth of today rejoices in expressing and sharing their feelings on social media platforms. Becoming a part of their celebrations, we at Lay’s are excited to offer them interactive ways for sharing their 'relationchip' status with the world - using the AR filter along with the limited edition flavours. We hope that consumers across the country enjoy these innovations and celebrate this Valentine’s Day in a truly ‘herby’ and ‘cheesy’ way.”
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