Sara Ali Khan, Shraddha Kapoor & hundreds of content creators spreading PositiVEETy on the internet

Jan 12, 2022
2 min read

Updated: Feb 11, 2022

Campaign - #MeTimeForPositiVEETy

Model - Barter

About the campaign

Veet launched its campaign #MeTimeForPositiVEETy where Sara Ali Khan and Shraddha Kapoor asked thousands of girls to share how they spend their "Me Time" and how do they pamper themselves at home. In order to make this campaign reach millions of people, the brand needed the participation of influencers who could not only promote the me-time kit but also use the hashtag #MeTimeForPositiveety

Veet Posted:

"Take a break for that much-needed “me love” with some #MeTimeForPositiVEETy and keep things running smooth around you, as always!"

Objective

The objective of the campaign was to encourage girls all over the country to include Veet in their "Me Time" when they pamper themselves at home and start a self-care movement. Thousands of girls were asked how they spend ME time and what's their self-care routine.

Challenge

To reach such a wide audience, a strategy has to be in place that not only suits the budget but also is doable within the given amount of time.

Strategy

Geek reached out to thousands of female influencers and managed the entire barter campaign end-to-end. From packaging, printing, shipping to ensuring delivery is completed in full, Geek is there at every step. For such a wide-scale campaign, it's super important to ensure quality is not compromised and every detail is taken care of so our required objective is achieved.

One of our social media influencers posted:

"Be it long shooting schedules or a monotonous week- what recharges me like magic is spending some #MeTimeForPositiVEETy! ✨ It’s both relaxing and super fun!

You should try it too! And don’t forget to tag me and @VeetIndia while you’re at it! 💯🌸"

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