How Pepsi Made Everyone Join The Money Heist Party On Instagram!

Jan 7, 2022
1 min read

Updated: Feb 11, 2022

Campaign #PepsiMoneyHesitParty

Model: Barter

About the campaign

In a one-of-its-kind cross-branding marketing strategy, Pepsi tied up with Netflix to welcome the finale of Money Heist the grand style. Launching the campaign #PepsiMoneyHeistParty across digital platforms.

Pepsi rolled out limited edition money heist Pepsi bottles with a golden cover. This campaign needed the involvement of digital creators as well.

Strategy

Geek reached out to over 1100+ content creators to create buzz & to repost the original Pepsi video featuring Nora Fatehi on their profiles. The special edition Money Heist Pepsi bottles were promoted heavily with thousands of influencers promoting it. The brand received a whopping amount of engagement, likes, and comments all over Instagram in India.

"We are thrilled to celebrate the epic fandom of Money Heist and its finale with Pepsi. The upcoming virtual fan party is where all Money Heist fans should be, and to get there, all that’s needed are Pepsi’s golden cans. We can’t wait for this incredible event - a prelude to a befitting farewell to this iconic series”, said Shilpa Singh, Director- Marketing Partnerships, Netflix India.