KurkurexMasala Campaign promoted by Influencers

Type- Barter

Campaign Name - Kurkure Masaba

Objective

Kurkure unveiled a special, limited-edition festive hamper, exclusively curated by one of India’s most popular designers, Masaba Gupta.

The hamper will be shared with fans of Kurkure – celebrities and social media influencers– as a special, ‘money-can’t-buy’ experience.

The special festive hamper has been adorned with the nostalgic Genda Phool, sprinkled with vibrant colored buds and polished with polka dots which add a youthful exuberance to the design. the unique hamper also contains a special collectible tray and Kurkure packs which offer recipients up to 2 GB of free Airtel mobile data (for prepaid users)

Furthermore, the idea was to ensure north, west & south corners of India learned of the #KurkurexMasaba campaign through multiple social media posts & stories

Strategy

Geek connected with the overall database of influencers and our team saw immense interest to participate in the campaign from all the micro-influencers. We connected with each of them individually and briefed them about the campaign and urged them to spread the word on their social media pages. The Kurkure packs for each influencer were shipped to their personal address. After the delivery was made, all deliverables were finished within a record time of 3 days.

• Reached out to 650 influencers.

• 80% of influencers posted on Instagram.

• On average, each influencer did 1 Instagram post and 1-2 Instagram stories.

Influencers loved and appreciated the tray which was exclusively designed by the very talented Masaba Gupta. Corrugated boxes helped provide extra protection during mass delivery.