Influencer Marketing example: How Doritos tapped influencers marketing to amplify their campaign

Jan 7, 2022
1 min read

Updated: Feb 11, 2022

Campaign: #YehLoMeraNumber

Mode: Payout

Objective

The objective of this campaign was to amplify the #ForTheBold #YehLoMeraNumber campaign by Doritos India, starring Kartik Aaryan and Sanjana Sanghi in the digital space by an Instagram post. Read below to understand how Geek Creative agency helped Doritos execute its marketing strategy with ease by working with influencers with the right demographics and categories. Check out all the influencer marketing statistics towards the end of this case study.

Strategy

Geek reached out to hundreds of Instagram creators who represent a little of everything —unique personalities, unexpected passions, and inspiring stories.

Out of them, we finalized the relevant ones that could help us reach the young generation that fits our requirement of a bold tribe.

Our influencer partners had a following ranging from 10k - 1.1M and all of them re-shared Kartik Aaryan’s post on their Instagram profiles.

The campaign was such a success that it later got extended by the Doritos team. “There is nothing bolder than achieving a dream you set out for yourself, and as a brand that exemplifies ‘For the Bold’, the Doritos BoldLine was a natural extension to our campaign. We hope that with this initiative, we can inspire people to follow their hearts and dream big,” Ankit Agarwal, associate director, brand marketing, PepsiCo India, said.