How Kurkure took social media by storm & saved on its marketing cost with Influencers

Campaign : #AbLagaMasala

Model: Barter

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About the campaign

During the past few months, boredom has crept on us in every way. With the objective of adding a ‘masaledaar twist’ to everyday mundane moments, KURKURE wanted to be remembered as the masala break for everyone that is not only exciting but will also fill your empty mundane moments. Geek Creative Agency has drafted this detailed case study for you to understand the influencer marketing campaign execution, cost and results.

Strategy

To ensure north & northeast of India learned of the #BoreNoMore campaign through multiple social media posts & stories, Geek reached out to hundreds of bloggers to encourage the public to include a masaledaar twist to their day with Kurkure by sending them a hamper with some of the best Kurkure packs. The hamper also had some cue cards that will showcase exciting ways in which Kurkure can be your savior in moments of boredom along with a selfie ring.

Check Out The Hamper Sent By Kurkure. Unboxing Video Below👇

https://video.wixstatic.com/video/4738a7_d376954a6e7a46ab8fd901b28a3480f3/720p/mp4/file.mp4

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